Buying a mattress in India, just like anywhere else, can be a significant decision that affects your sleep quality and overall well-being. To make this investment wisely and get the best deals, it’s essential to consider the timing of your purchase. In India, certain times of the year offer excellent opportunities for buying different mattress types at discounted prices. Here’s a guide to help you find the best time to buy a mattress in 2023.

Best Time to Buy a Mattress in India in 2023:

Festival Season (October to December): In India, the festival season kicks off in October with Navratri, followed by Diwali and Christmas in November and December. During this time, many retailers and mattress brands offer attractive discounts and special promotions to attract customers on various mattress types. Keep an eye out for festive sales and take advantage of these deals to get a new mattress at a lower price.

Republic Day Sales (January): In January, India celebrates Republic Day, and many retailers hold sales events around this time. It’s a good opportunity to explore mattress discounts and offers as the new year begins.

End-of-Season Sales (February to March): The transition from winter to spring in India often brings end-of-season sales. Retailers may offer discounts on various products, including various mattress types, to make way for new stock. This is an excellent time to look for clearance deals.

Summer Sales (April to June): As summer approaches, some mattress brands may offer cooling mattresses and related products at discounted prices to help customers beat the heat. Keep an eye out for summer sales and offers during this period.

Monsoon Sales (July to September): Monsoon season often brings with it sales and discounts on a range of products. While not as common as other sale events, you can still find mattress deals during this time.

Along with knowing when to buy a mattress, it is equally important to know the factors to consider while buying a mattress as well due to the abundance of mattress types available.

10 Actors to Consider While Buying a Mattress:

  1. Sleep Needs: Understand your specific sleep requirements. Consider factors such as your preferred sleeping position (side, back, stomach), any existing health conditions (like back pain or allergies), and whether you share the bed with a partner or pet. Different mattress types cater to different sleep needs.
  2. Mattress Type: There are various mattress types to choose from, including memory foam, innerspring, latex, hybrid, and more. Each type has its unique characteristics, such as support, durability, and temperature regulation. Research and choose the type that aligns with your preferences.
  1. Firmness Level: The firmness level of a mattress plays a significant role in your comfort and sleep quality. Mattresses come in a range of firmness options, from soft to firm. The ideal firmness level depends on your sleeping position and personal preference.
  1. Budget: Determine your budget for a new mattress. Mattresses come in a wide price range, so having a clear budget will help you narrow down your options and avoid overspending.
  1. Durability: Consider the longevity of the mattress. A durable mattress should last for many years without sagging or losing its support. Look for reputable brands with a track record of producing long-lasting mattresses.
  1. Motion Isolation: If you share your bed with a partner, you may want a mattress that minimizes motion transfer. This means that when your partner moves or gets out of bed, you won’t be disturbed. Latex and memory foam mattresses are known for their excellent motion isolation properties.
  1. Edge Support: Edge support is important if you tend to sit on the edge of your bed or if you need a stable surface to get in and out of bed. Some mattresses come with reinforced edges to prevent sagging.
  1. Temperature Regulation: If you tend to sleep hot, look for mattresses with cooling features. Some mattresses incorporate cooling gel-infused foam or breathable materials to help regulate temperature and keep you comfortable throughout the night.
  1. Trial Period and Return Policy: Check if the mattress comes with a trial period during which you can test it in your own home. A generous trial period allows you to ensure the mattress is the right fit for you. Also, understand the return policy in case you’re not satisfied with your purchase.
  2. Warranty: Review the mattress warranty to understand what it covers and for how long. A good warranty can provide peace of mind that your investment is protected against manufacturing defects.

How To Compare Between Products During Sale?

Sales offer great opportunities to snag a deal on different mattress types, but how can you make sure you’re choosing the right one among all the attractive offers? Here are a few important things to consider:

  • Read Reviews: Use the internet to explore online reviews and ratings to get an idea of other customers’ experiences with various mattress types.
  • Check Warranty and Return Policies: Understand the warranty and return policies of the mattress you’re interested in. A good warranty can provide peace of mind.
  • Visit Stores: If possible, visit physical stores to try out mattresses in person and get a feel for their comfort and support.
  • Ask Questions: Don’t hesitate to reach out to retailers or manufacturers with any questions or concerns. Their customer support can provide valuable insights.
  • Read Reviews: Use the internet to explore online reviews and ratings to get an idea of other customers’ experiences with specific mattresses.


Aligning your purchase with festive seasons, Republic Day, and end-of-season sales can help you unlock fantastic discounts and offers. Additionally, online shopping festivals offer a treasure trove of deals. But beyond timing, remember to consider your unique sleep needs, budget, and mattress type. With these insights and a well-timed purchase, you’ll be on your way to restful nights and rejuvenated mornings.

If you’re in the market for a new mattress, why settle for anything less than the best? Emma offers the ultimate in comfort, support, and quality sleep. With Emma, you get the peace of mind of a 15-year warranty and a risk-free 100-night trial.


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