The global gambling industry market continues to change at an unimaginable pace. So operators have to show all their creativity to promote their brands in completely new, previously unknown directions. The world-famous gambling brand Shangri La was no exception to the rule. The company’s colossal achievements for many years now have allowed the brand to deservedly be at the top levels of popularity in the gambling industry. It is no coincidence that the general director of Shangri La and Storm International, Darren Keane, places a strong emphasis on high-quality service and maximum hospitality. This applies to absolutely every gaming complex of the legendary brand. Shangri La lives not only on past achievements. The brand is regularly updated, developed, and expanded, which makes it even more popular and significant in global gambling.

Without exception, all Shangri La gaming complexes are positioned by the company not as ordinary gambling houses. Each complex from Storm International, Darren Keane said, is a full-fledged gambling and entertainment center. There is always a unique atmosphere here. Absolutely everything has been created here for the most comfortable and luxurious stay of each client. Each guest receives the best experience because the service for which the Shangri La gaming complexes are famous is unparalleled.

Various problems sometimes try to unsettle Shangri La. First, the global pandemic of the COVID-19 coronavirus, and then military actions on the territory of Ukraine, made some adjustments to the well-coordinated work of the brand. The brand team took unprecedented measures that allowed the company not only to survive and survive but also to continue its development and progress. During the problematic period, the brand’s virtual project, the online casino Shangri La, played an extremely important role in the company’s activities. Players from all over the world have increasingly begun to give preference to online gambling. The popularity of so-called live games has begun. Games with real dealers have become a real salvation for those who, for one reason or another, could not visit land-based casinos. The gamification of online games has also added a new audience to casinos and grown into a new popular format. All kinds of tournaments, ratings, and other attributes of story-based entertainment have appealed to both beginners and experienced players all over the world.

On August 1, 2023, the friendly family of Shangri La was replenished with a new gaming complex. The respectable Ramada Hotel in Georgian Batumi hosted the long-awaited opening of a new luxury gaming complex from Storm International – the Shangri La Batumi casino. Gamblers have a new place for exciting, comfortable leisure, and local residents of the luxurious Georgian resort have new jobs. The company is not going to stop here. Management is seriously considering expanding the brand in Central Asia.

Are there problems that are associated with gambling? Of course, they exist. Therefore, Shangri La always supports the principles of responsible gaming. Every detail is taken into account here. From identifying the problem and addicted players to all kinds of professional support and recommendations. Shangri La managers discuss any addiction problems with the players and do their best to help them find ways out of the current situation.

It all comes down to one thing – the brand, despite difficult moments, continues to develop successfully and looks into the future with confidence. Shangri La is your best gambling guide.


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