Everyone loves candy; even health-conscious people will give in to a bar every once in a while. Has your candy business failed to thrive in such a booming market? You are about to find out why, and we will also give you a solution!
Many businesses struggle past the point where they might become mid-market confectionery companies but succeed locally through grit and hustle. The requirements for success at fairs, farmer’s markets, and on the shelf are vastly different.
We might simply attribute the dominance of the market-leading brands’ packaging design to strong brand memory, but is this true? Or are we relying on the enjoyment we get from seeing your products loved by everyone who tastes them?
There’s a misconception in the candy industry that sweet goods will always sell themselves.
To make your product lovable by buyers, you need a comprehensive plan. This plan includes developing a packaging design strategy for your confectionery products. To guarantee success, partner with a professional packaging firm to iron out any details.
You must complete a few prerequisite procedures before we can begin the packaging design process.
Figure Out Who Your Target Customer is
Understanding your target customer needs a close examination of their way of life, obligations, routines, and experiences. If age were the sole factor used to define our consumer profile, we would categorize items with sweetened packaging as appropriate for children and use colorful, comical packaging for adults only.
Both new and established brands may benefit from this concept. To ensure that your confectionery product continues to sell for many years to come, associate it with an experience. A memorable unboxing experience starts with custom candy packaging.
Why are consumers buying candy? Is it to reward their kids for something well done? Maybe a teenager who has just finished their schoolwork feels deserving of a reward since they are fatigued and low on glucose.
Understanding the occasions and motives behind your target customer’s purchase is crucial. Especially in the snacking category, where the market can be promiscuous, making sure you incorporate custom snack packaging cues to validify when and how often your product can be enjoyed. A feel-good message has a more substantial chance of connecting with people when they make a little effort to relieve some tension.
The health-conscious consumer could have a favorite confectionery, but if your box includes special health messaging on the front, they might decide not to buy it. Lifestyle is a crucial factor in package design, as it is in the design of all food packaging.
Know Your Target Retailer
The retailers who sell your candy are as important as the consumers who buy it. With some research, you can find out from the customer who their favorite retailer is. However, many of them will buy your candy wherever they find it.
Since grocery stores are where we purchase most of our candy, ensure that your sweets are available here. Package your product in a way that assures the store owner that your product will not sit on the shelf forever.
Boutique candy shops
Visiting a specialized candy store such as Rocket Fizz is an exhilarating experience. The different candies with varying colors seem to pop off the shelves. If you are selling sweet edibles, make sure to use compliant packaging when selling in other stores.You can mention that your unique candy is available in a renowned boutique candy store or in a specific specialty store or dispensary.
Big box retailers
Secondary packaging is crucial in your product doing well in stores such as Sam’s Club and Costo. Consider making your bulk packaging distinct.
Only a tiny percentage of convenience stores will be interested in new candy brands unless they can provide higher margins and unique displays.
To capture the attention of impulsive buyers, place a lot of emphasis on your candy packaging.
How can your candy packaging design entice customers away from the vast aisles’ centers and toward the point where they can reach out and grasp your product?
The tips discussed here will help you create packaging with distinct aesthetic appeal.